Creating Your Wham Bam Thank You Mam Marketing Matrix
When you start to view your marketing as an ecosystem, the results you begin to see improve dramatically!
This is because if you view your marketing as an ecosystem, you’ll start to realise how each marketing platform and tool you use, all rely on each other and can be used to optimise the results of one another.
There are three crucial components to creating a perfect marketing ecosystem and these are the various levels and types of marketing that you can add to your marketing ecosystem to ensure it thrives!
Marketing foundations are essential when it comes to marketing your business. Without these foundations in place, you can't market your business which is why they are key to creating a thriving marketing ecosystem.
Marketing foundations include things like setting up your social media profile, creating a website for your business and setting up an email list.
Organic Marketing
Organic marketing includes the varying content pieces you create (that don't have any paid backing) to support your marketing foundations.
For example, these could be blogs you add to your website or social media content that you share on your varying social media platforms.
Organic marketing can also include sending email newsletters to an email list that you build over time for your business.
Paid marketing
Paid marketing tools are what can really enable your ecosystem to thrive- Think of it as the food you give the animals in your ecosystem!
However, paid marketing can be a little more complex which is why most people tend to stick to the foundations and organic marketing
Although having your foundations and organic marketing strategies in place can really help grow your business, bringing in paid marketing tools such as Facebook ads and Google ads is what can take your marketing ecosystem to the next level.
In other words, paid marketing can boost your results and your business!
How Each Level Works Together to Create a Thriving Marketing Ecosystem
When it comes to building out your marketing ecosystem it's really important to do it in a strategic manner.
This means starting with the foundations then building up your confidence through organic marketing and finally, adding that additional layer of paid advertising.
Once you've mastered all three, everything will start to work together and can be used to seamlessly funnel and nurture your customers from point A to B!
Here’s an example of how these different levels of marketing tools can work together to help increase your conversions and bring people into your marketing ecosystem:
Your customer searches for a keyword that relates to your business on Google
They land on your beautifully crafted and optimised website
They click through to your social media to do more research and find out more about you
Your Facebook retargeting campaign scoops them back up and signs them up to your mailing list
You then spend time nurturing them on your email list through targeted emails and regular newsletters
You have systems in place so that if someone doesn't purchase from you the first time you can use your other marketing tools in the ecosystem to follow up with them, regain their attention and convert them.
This is just one example of a funnel that uses the foundations, organic and paid marketing to keep people circulating through your business and nurture them into all they are ready to buy.
But there are so many ways that you can use all of these different marketing tools to help convert your audience.
Because there are so many ways all of these can interact with each other it's important that once you've got everything in place you create workflows and funnels that are tailored to your business and how your audience likes to buy.
This is what we are here to help with- Our team at Sophie Angell Marketing is equipped with the skills and deeper marketing knowledge to help you build out your conversion funnels in a way that supports your goals and helps grow your business.
To find out more about how we can help you round out your marketing so it is doing all of the heavy lifting for you- Click here to enquire!